The companies that produce and distribute hi-tech products know how long and difficult it is to carry out a commercial contract, even more if we talk about a B2B customer.
The complexity of the proposed solutions and the innovative component in their operations make it difficult to reach the target audience that often does not even suspect the existence of these new products. Furthermore, once users are reached, it is not easy to make them perceive the added value of their proposal. Not to mention the economic aspect: the purchase of technological assets generally involves a substantial investment that involves a medium-long term decision-making process.How can the relationship with the potential customer be kept alive over time, without forcing time and fueling his interest, day after day?
Because inbound marketing is ideal for high-tech companies
All the complexity factors just described make traditional advertising mechanisms not very effective in the sales process of high-tech goods. These involve an impromptu contact with the user and an often brief and concise message, insufficient to explain technological innovation.
Above all, the main limitation of traditional marketing methods such as cold calls, DEM campaigns and online and offline advertising, is to offer a wide but little profiled distribution that leads to reaching many users who are often not really interested.
For companies in the technology sector, an alternative route is needed: a strategic web marketing plan such as inbound can prove to be the ideal solution to more easily reach the target audience and speed up the sales cycle . Here’s how this methodology can support the hi-tech business in all its phases.
The importance of SEO to be found by potential customers
If the first problem for high-tech companies is to reach new customers, inbound marketing offers immediately a solution: in fact, this approach envisages the investigation and the definition of the reasons why buyers could be looking for of the solutions offered .
Identifying the most recurring needs or issues that have not yet been answered in your industry is essential to identify the keywords that users might be looking for in relation to the product you want to promote. These must be used on the site and will be the basis on which to create content and articles.
A good SEO optimization for a hi-tech B2B company not only includes keywordssimpler and shorter, consisting of 1-2 words, but also the so – called long-tail words, of 5-6 words, which intercept the most specific searches: many of the potential customers will in fact probably already be experts in the field and will tend to look for terms and very detailed concepts. They are the most ready to be converted into customers.
How to find new customers for high-tech companies
The companies that produce and distribute hi-tech products know how long and difficult it is to carry out a commercial contract, even more if we talk about a B2B customer.
The complexity of the proposed solutions and the innovative component in their operations make it difficult to reach the target audience that often does not even suspect the existence of these new products. Furthermore, once users are reached, it is not easy to make them perceive the added value of their proposal. Not to mention the economic aspect: the purchase of technological assets generally involves a substantial investment that involves a medium-long term decision-making process.How can the relationship with the potential customer be kept alive over time, without forcing time and fueling his interest, day after day?
Because inbound marketing is ideal for high-tech companies
All the complexity factors just described make traditional advertising mechanisms not very effective in the sales process of high-tech goods. These involve an impromptu contact with the user and an often brief and concise message, insufficient to explain technological innovation.
Above all, the main limitation of traditional marketing methods such as cold calls, DEM campaigns and online and offline advertising, is to offer a wide but little profiled distribution that leads to reaching many users who are often not really interested.
For companies in the technology sector, an alternative route is needed: a strategic web marketing plan such as inbound can prove to be the ideal solution to more easily reach the target audience and speed up the sales cycle . Here’s how this methodology can support the hi-tech business in all its phases.
The importance of SEO to be found by potential customers
If the first problem for high-tech companies is to reach new customers, inbound marketing offers immediately a solution: in fact, this approach envisages the investigation and the definition of the reasons why buyers could be looking for of the solutions offered .
Identifying the most recurring needs or issues that have not yet been answered in your industry is essential to identify the keywords that users might be looking for in relation to the product you want to promote. These must be used on the site and will be the basis on which to create content and articles.
A good SEO optimization for a hi-tech B2B company not only includes keywordssimpler and shorter, consisting of 1-2 words, but also the so – called long-tail words, of 5-6 words, which intercept the most specific searches: many of the potential customers will in fact probably already be experts in the field and will tend to look for terms and very detailed concepts. They are the most ready to be converted into customers.
6 years ago • News, Technology